Working Title
Warp
- Star-power
- BRIDGET JONES'S DIARY (Maguire, 2001)
- Hugh Grant, Renée Zellweger, Colin Firth
- Can afford A-listers (budget of $26m)
- Use for star billing on advertisement (posters)
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- LE DONK AND SCOR-ZAY-ZEE (Meadows, 2009)
- No A-listers
- Can't afford (budget of only £48k)
- Doesn't appeal to audience as much
- CGI and SFX
- PAUL (Mottola, 2011)
- Sci-fi comedy genre
- Can afford to use CGI and SFX (budget of $40m)
- Appeals to audience
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- No movie with CGI or SFX
- Product Placement
- ABOUT A BOY (Chris Weitz and Paul Weitz, 2002)
- Product placement of Bang and Olufsen and Phillips
- Companies use these Big 5 movies to advertise their products
- No movie with product placement
- Their movies don't get a lot of recognition so companies won't bother paying them to include their products
- Tie-ins
- BRIDGET JONES'S BABY (Maguire, 2016)
- Softis toilet role tie-in
- Poster for Bridget Jones's Baby on the packaging
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- No movie with tie-ins
- Tentpole/Budget
- GREEN ZONE (Greengrass, 2010)
- Starring Matt Damon
- Tentpole (budget of $100m)
- LE DONK AND SCOR-ZAY-ZEE (Meadows, 2009)
- 5 day shoot
- Budget less than 1% of Green Zone (budget of £48k)
- Genre
- SHAUN OF THE DEAD (Wright, 2004)
- Can afford to do any genre they want ($6.1m)
- Even hybrid genres such as the zom-rom-com
- Don't show as many representations
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- TYRANNOSAUR (Considine, 2011)
- Can't afford to do different genres (£750k)
- Mainly stick to social realism genre
- Show different representations
- Franchise
- BRIDGET JONES'S DIARY (Maguire, 2001)
- BRIDGET JONES'S BABY (Maguire, 2016)
- Franchise with book and second movie
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- THIS IS ENGLAND (Meadows, 2006)
- Became a short TV show
- Horizontal Integration
- Vertical Integration
- NBC Universal an example of vertical integration
- Working Title being a production company
- Warp does not own distribution and exhibition/exchange companies
- IP
- LES MISÉRABLES (Ly, 2019)
- Originally a novel
- Can afford to pay intellectual property (budget of $61m)
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- Can't afford to pay IP
- China
- Second biggest film market in the world
- A quota of 34 movies per year
- Working Title could achieve this
- Warp could never
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