Sunday, 5 January 2020

X THEORY5 The Gant Rule

The Gant Rule is an observation that a movie will make approximately 10 times more box office in the US than the UK.  There are around 10 times more cinemas and screens in the US.

US

No. of movie theatres
No. of movie screens








UK
No. of cinemas







No. of cinema screens






EXAMPLES

BABY DRIVER
domestic (US), international and worldwide box office








UK box office







Baby driver, released in 2007, directed by Edgar Wright, is an exception to the Gant Rule as the UK box office is only 6 times less than the American box office.


AVATAR
domestic (US), international and worldwide box office







UK box office







Avatar, released in 2009, directed by James Cameron, is an exception to the Gant Rule as the UK box office is only 5 times less than the American box office.

1 comment:

DB said...

Some very useful links + info, but slightly lost in the poor layout. Also - you've focused on examples that DON'T fit the Gant rule, but not provided any that do?!
You haven't attempted to explain why either. BJBaby is a great example of this (perfect for exam) - I blogged on this... check out the tag: http://mediabritishcinema.blogspot.com/search/label/Bridget%20Jones%27s%20Baby