ACTORS:
- Central protagonist - Danny Romero
- Love interest - Mia Jones
- Best friend - Fred East - intertextualises with Fred West (serial killer)
- 2/3 zombies
- Intertextualising genre directors (Danny Boyle, George A Romero) - Danny Romero
- Cornetto franchise reference - possibly worms eye view - steps on cornetto wrapper - strawberry flavour connotes blood
- see zombie in bathroom + outside (chasing him) + zombie eating dead body
- Shallow focus (zombie eating body from far away)
- decaying title
- slow zombie movement type
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- Medium long shot
- Central framing - rule of thirds - central protagonist
- Black taxis - providing exposition in where it is set (London/South England)
- Doesn't have hat or umbrella - provides exposition on her
- Blonde and female - possible dumb blonde stereotype / male gaze
- Tracking her - anchors her as protagonist and voice over
- Ellipses to little southern English village - stereotypically nice (now normative)
- Red telephone box to anchor where it's set
Working Title
Warp
- Star-power
- BRIDGET JONES'S DIARY (Maguire, 2001)
- Hugh Grant, Renée Zellweger, Colin Firth
- Can afford A-listers (budget of $26m)
- Use for star billing on advertisement (posters)
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- LE DONK AND SCOR-ZAY-ZEE (Meadows, 2009)
- No A-listers
- Can't afford (budget of only £48k)
- Doesn't appeal to audience as much
- CGI and SFX
- PAUL (Mottola, 2011)
- Sci-fi comedy genre
- Can afford to use CGI and SFX (budget of $40m)
- Appeals to audience
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- Product Placement
- ABOUT A BOY (Chris Weitz and Paul Weitz, 2002)
- Product placement of Bang and Olufsen and Phillips
- Companies use these Big 5 movies to advertise their products
- No movie with product placement
- Their movies don't get a lot of recognition so companies won't bother paying them to include their products
- Tie-ins
- BRIDGET JONES'S BABY (Maguire, 2016)
- Softis toilet role tie-in
- Poster for Bridget Jones's Baby on the packaging
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- Tentpole/Budget
- GREEN ZONE (Greengrass, 2010)
- Starring Matt Damon
- Tentpole (budget of $100m)
- Genre
- SHAUN OF THE DEAD (Wright, 2004)
- Can afford to do any genre they want ($6.1m)
- Even hybrid genres such as the zom-rom-com
- Don't show as many representations
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- TYRANNOSAUR (Considine, 2011)
- Can't afford to do different genres (£750k)
- Mainly stick to social realism genre
- Show different representations
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- Vertical Integration
- NBC Universal an example of vertical integration
- Working Title being a production company
- Warp does not own distribution and exhibition/exchange companies
- IP
- LES MISÉRABLES (Ly, 2019)
- Originally a novel
- Can afford to pay intellectual property (budget of $61m)
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- China
- Second biggest film market in the world
- A quota of 34 movies per year
- Working Title could achieve this
- Warp could never
