The Gant Rule is an observation that a movie will make approximately 10 times more
box office in the US than the UK. There are around 10 times more
cinemas and
screens in the US.
US
UK
EXAMPLES
BABY DRIVER
Baby driver, released in 2007, directed by Edgar Wright, is an exception to the Gant Rule as the UK box office is only 6 times less than the American box office.
AVATAR
Avatar, released in 2009, directed by James Cameron, is an exception to the
Gant Rule as the UK
box office is only 5 times less than the American
box office.
