X THEORY5 The Gant Rule

The Gant Rule is an observation that a movie will make approximately 10 times more box office in the US than the UK.  There are around 10 times more cinemas and screens in the US.

US

No. of movie theatres

No. of movie screens

UK

No. of cinemas

No. of cinema screens

EXAMPLES

BABY DRIVER

domestic (US), international and worldwide box office

UK box office

Baby driver, released in 2007, directed by Edgar Wright, is an exception to the Gant Rule as the UK box office is only 6 times less than the American box office.


AVATAR

domestic (US), international and worldwide box office

UK box office

Avatar, released in 2009, directed by James Cameron, is an exception to the Gant Rule as the UK box office is only 5 times less than the American box office.

X IDENTS/TITLES: Baby Driver

Baby Driver

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Idents, Companies & Production Context

• 4 idents
• Sony - 14.12 seconds
• Tristar - 13.58 seconds
• MRC (Media Rights Capital) - 8.28 seconds
• Working Title - 12.53 seconds
• Average length - 12.13 seconds
• Sony, MRC, (maybe Working Title) - simple idents
• Tristar, (maybe Working Title) - complex idents
• Order - Sony, Tristar, MRC, Working Title
• Tristar is a Sony subsidiary so it makes sense to put Sony before

SONY

• Black screen until the O in Sony begins to appear
• Roughly 6 seconds in, a high pitched note plays at the same time a ray of light makes the other letters visible
• All letters turn white, then a fade of light blue to white to dark blue
• Zoom into the letter O and rumbling noise and bells play
• High pitched noise still plays

TRISTAR

• Dark shapes which look like trees until another ray of light shows and the set becomes light and shows white fluffy clouds 
• White pegasus runs from extreme long shot until a long shot
• Swoosh sound as pegasus opens its wings
• 'Tristar' appears above and behind the pegasus in a gold, bubble, sans-serif font and 'a Sony company' appears in a smaller gold, bubble, sans-serif font below
• Pegasus goes into slow motion as titles appear
• Swoosh again as it fades to black
• High pitched noise continues throughout 

MRC

• Blue box appears from left to right
• Letters and box fades into view and focuses
• Fade to black after
• High pitched noise still playing

WORKING TITLE

• Circular orange light appears
• White chalk or pencil drawing a circle in this orange spot
• Drawing turns into blue rings
• Blue rings spin around and the working title font in white appears
• Swoosh sfx when blue rings start spinning
• Ringing sound continues throughout
• Fade to black
• Ringing audio bridges into first scene

Titles

• Titles start at 6:23
• End of song Bell Bottoms playing as titles appear - song fades out

• Tristar Pictures and MRC present
• Sans serif stencil font in white, all upper case but 'and' and 'present' in a smaller font than 'tristar pictures' and 'mrc'
• Thin yellow strip underneath 'Tristar Pictures and MRC' and above 'present'
• Appears the same time a tyre screech sound effect
• Line comes from the right of the screen and the words come out from the line
• Font gets bigger until it fades out

• Again another yellow line comes in from the left of the screen 
• 'A working title' on the top, 'big talk pictures production' underneath
• Same font
• 'working title' and 'big talk pictures' in a bigger font than 'a' and 'production'
• Font gets bigger until it fades out

• Again another yellow line comes in from the right of the screen but goes into the middle of the screen
• 'a film by' on top, 'Edgar Wright' underneath
• Same font
• Top line in a smaller font than the bottom line
• Font gets bigger until it fades out