The Gant Rule is an observation that a movie will make approximately 10 times more box office in the US than the UK. There are around 10 times more cinemas and screens in the US.
Baby driver, released in 2007, directed by Edgar Wright, is an exception to the Gant Rule as the UK box office is only 6 times less than the American box office. AVATAR
Avatar, released in 2009, directed by James Cameron, is an exception to the Gant Rule as the UK box office is only 5 times less than the American box office.
(This post was originally created by Spikey Films)
28 Days Later (Danny Boyle - 2002)
Danny Boyle
Danny Boyle is a renowned film director in the specific zombie genre. He is also well known for directing movies such as Trainspotting, Slumdog Millionaire and 127 hours.
Plot
A group of misguided animal rights activists free a caged chimp infected with the "Rage" virus from a medical research lab. When London bike courier Jim (Cillian Murphy) wakes up from a coma a month after, he finds his city all but deserted. On the run from the zombie-like victims of the Rage, Jim stumbles upon a group of survivors, including Selena (Naomie Harris) and cab driver Frank (Brendan Gleeson), and joins them on a perilous journey to what he hopes will be safety.
Budget + Box office Opening titles
The budget of this movie was £5m
The box office was $82.7m
Stars
Cillian Murphy Naomie Harris
Genre
Drama, Horror, Sci-fi
Ideas
Decaying title 'presents' fades away - Blood splatter on main title
- We won't take the style of fast zombies as we would prefer to use the stereotypical style (more practical for filming)
Following the events of Night of the Living Dead (1968), we follow the exploits of four survivors of the expanding zombie apocalypse as they take refuge in an abandoned shopping mall following a horrific SWAT evacuation of an apartment complex. Taking stock of their surroundings, they arm themselves, lock down the mall, and destroy the zombies inside so they can eke out a living--at least for a while. Tensions begin to build as months go on, and they come to realize that they've fallen prey to consumerism. Soon afterward, they have even heavier problems to worry about, as a large gang of bikers discovers the mall and invades it, ruining the survivors' best-laid plans and forcing them to fight off both lethal bandits and flesh-eating zombies. (IMDb)
2004
...
...
Directed by Zack Snyder
Budget of $28m
Box office of $102.3m
SYNOPSIS
Upon finishing a long shift working as a nurse, Ana goes home for a much needed rest. Not noticing the emergency television broadcasts, seeing the daughter of a neighbor tearing out her husband's throat sends Ana into survival mode. Fleeing from her home, she sees the extent of the carnage that has ensued in the world around her. Ana groups up with other humans who have not been infected in a bid to remain safe. They find a haven in an empty mall, which has the supplies they need for now. Planning ways to keep their numbers up while the zombie population increases dramatically, the group face a number of challenges. Trapped in the mall, they make plans to move on, in hopes of finding an infection free zone in which they can regain some sense of normality. (IMDb)
Expect to see multiple film idents - film industry is risky so co-production spreads risks - see distributor ident as well as production company idents
Low budget end - often see TV channel idents (BBC etc.) - also possibly see UK film council (now called BFI - British Film Institute)
Working Title - subsidiary of vertically integrated Big 5 conglomerate NBC Universal - not as important (junior company) as conglomerate so last in series to appear and audio bridge to movie or not used at all
Working Title - first look deal - therefore distributed by Columbia, Sony so no WT or NBC Universal ident is shown
FILM OPENING
Narrative enigma - don't know where it is set however can see faces
Very shallow field of focus
Big close up
Very thick and wide sideburns - working class - possibly connoting comedy genre
Slightly long and unkempt hair
Gold chain
Man more in frame than woman signifies him as protagonist (he's also on top)
2 shot
Red filter connoting set in past or porn
Further exposition through mise-en-scene
England football team large tattoo on back - big fan - association with working class
Football jersey in shot
Can of lager - working class anchorage
Comedic genre pushed at start
Assumed bedroom - narrative enigma - actually in store
Sales - cheap beds
Rule of thirds
Girl covered - anchors man as protagonist
Single mums wearing shell-suits and smoking - stereotype of working class with father leaving
Contrasting with This is England
Graffiti and boarded up buildings
Didn't get much box office - too distinctively English for an American audience - had to change name from Grimsby to The Brothers Grimsby
WHY I LOVE THIS MOVIE
I love this movie because I love the action comedy genre and it has two of my favourite actors in it, being Will Smith and Margot Robbie. The fast paced editing makes it really exciting which I love. WAS IT A SUCCESS?
