X FILM OPENING EG6 28 Days Later

(This post was originally created by Spikey Films)

28 Days Later (Danny Boyle - 2002)

Danny Boyle

Danny Boyle is a renowned film director in the specific zombie genre. He is also well known for directing movies such as Trainspotting, Slumdog Millionaire and 127 hours.

Plot

A group of misguided animal rights activists free a caged chimp infected with the "Rage" virus from a medical research lab. When London bike courier Jim (Cillian Murphy) wakes up from a coma a month after, he finds his city all but deserted. On the run from the zombie-like victims of the Rage, Jim stumbles upon a group of survivors, including Selena (Naomie Harris) and cab driver Frank (Brendan Gleeson), and joins them on a perilous journey to what he hopes will be safety.

 Budget + Box office                                                                Opening titles

The budget of this movie was £5m

The box office was $82.7m

Stars

Cillian Murphy
Naomie Harris

Genre

Drama, Horror, Sci-fi

Ideas

Decaying title 'presents' fades away
- Blood splatter on main title

- We won't take the style of fast zombies as we would prefer to use the stereotypical style (more practical for filming)

- Security camera style

Idents

UK Film council

DNA films

Fox Searchlight Pictures

X INDUSTRY2 Why Working Title is and Warp isn't successful

Working Title

Warp

• Star-power
• BRIDGET JONES'S DIARY (Maguire, 2001)
• Hugh Grant, Renée Zellweger, Colin Firth
• Can afford A-listers (budget of $26m)
• Use for star billing on advertisement (posters)

...

via GIPHY

...

• LE DONK AND SCOR-ZAY-ZEE (Meadows, 2009)
• No A-listers
• Can't afford (budget of only £48k)
• Doesn't appeal to audience as much

• CGI and SFX
• PAUL (Mottola, 2011)
• Sci-fi comedy genre
• Can afford to use CGI and SFX (budget of $40m)
• Appeals to audience

...

via GIPHY

...

• No movie with CGI or SFX

• Product Placement
• ABOUT A BOY (Chris Weitz and Paul Weitz, 2002)
• Product placement of Bang and Olufsen and Phillips 
• Companies use these Big 5 movies to advertise their products

• No movie with product placement
• Their movies don't get a lot of recognition so companies won't bother paying them to include their products

• Tie-ins
• BRIDGET JONES'S BABY (Maguire, 2016)
• Softis toilet role tie-in
• Poster for Bridget Jones's Baby on the packaging

...

via GIPHY

...

• No movie with tie-ins

• Tentpole/Budget
• GREEN ZONE (Greengrass, 2010)
• Starring Matt Damon
• Tentpole (budget of $100m)

• LE DONK AND SCOR-ZAY-ZEE (Meadows, 2009)
• 5 day shoot
• Budget less than 1% of Green Zone (budget of £48k)

• Genre
• SHAUN OF THE DEAD (Wright, 2004)
• Can afford to do any genre they want ($6.1m)
• Even hybrid genres such as the zom-rom-com
• Don't show as many representations

...

via GIPHY

...

• TYRANNOSAUR (Considine, 2011)
• Can't afford to do different genres (£750k)
• Mainly stick to social realism genre
• Show different representations

• Franchise
• BRIDGET JONES'S DIARY (Maguire, 2001)
• BRIDGET JONES'S BABY (Maguire, 2016)
• Franchise with book and second movie

...

via GIPHY

...

• THIS IS ENGLAND (Meadows, 2006)
• Became a short TV show

• Horizontal Integration

• Vertical Integration
• NBC Universal an example of vertical integration
• Working Title being a production company
• Warp does not own distribution and exhibition/exchange companies

• IP
• LES MISÉRABLES (Ly, 2019)
• Originally a novel
• Can afford to pay intellectual property (budget of $61m)

...

via GIPHY

...

• Can't afford to pay IP

• China
• Second biggest film market in the world
• A quota of 34 movies per year 
• Working Title could achieve this
• Warp could never