- Central framing (rule of thirds)
- Both characters set in the middle of the framing, clearly showing the protagonists.
- Also leaving space for the sky, connoting a romantic feel
- Plain colours (both the clothes and the rest of the cover follow a blue and black tone, therefore signifying the movie as a drama, with no comedy elements)
- Style of title (bold serif font, also helping to connote the drama theme)
- Background includes castle, which glamourises the upper-class life
- The physical contact between the characters connotes a love theme
- Facial expressions (look serious, therefore clearly not comedic)
- long-shot
- Main characters holding tools/sport equipment/flowers as weapon (makes its clear it is comedy)
- Flowers being held by female character (connotes rom-com theme)
- Zombies on screen clearly signifies what style of movie it is (zom-rom-com)
- making it a hybrid means it is approachable for more audiences (hybrid)
- widens the preferred reading (could include more negotiated reading and less oppositional reading)
- female holding the flowers (stereotyping)
- although she is also fighting (countertype)
- Pink text connote romance
- Purple font contrasts the pink slightly, as the comedy element shines through
- Female character is centre of the screen, signifying she is the main character
- 2 males and a female connotes their could be a love triangle
- Females facial expression also contrasts the romance with comedy, as she does not look too serious
- Sans-serif bubble font, also clearly shows it isn't a film to be taken seriously
- Binary opposition between male and female
- Black and white split on screen (showing good and bad side)
- Character on black side does not cross over onto the other side, whereas Tom Hardy on the white side crosses over onto the white, connoting he could be an anti-hero
- Bold non-serif font
- Suited up, therefore glamourising the upper-class once again
- Hand in pockets, showing a serious vibe
- man in a suit (stereotyping)
3 comments:
This is more of a solid B – often lacking in denotative detail (EX) to justify the EAA (SotD: what widens the reading?), and missing out on some key terms (eg 3 shot, BJB), but mostly excellent on T. Continue to develop regardless of post origins – clearly state you’ve done so at the top of the post!
There’s also an issue with misinterpreting social class signifiers. Neither Legend nor LeDonk feature u-c characters, rather w-cls.
Add a summary at the top of the post of what this has taught you about WT (as big 5 subsidiary, high budget by UK standards) production/marketing.
Post a Comment